{
  "schema": "https://ai-atoms.com/schemas/skill-v1.json",
  "type": "skill",
  "id": "skill/competitive-intelligence",
  "version": "1.0.0",
  "name": "competitive-intelligence",
  "description": "Research your competitors and build an interactive battlecard. Outputs an HTML artifact with clickable competitor cards and a comparison matrix. Trigger with \"competitive intel\", \"research competitors\", \"how do we compare to [competitor]\", \"battlecard for [competitor]\", or \"what's new with [competitor]\".",
  "system_prompt_fragment": "# Competitive Intelligence\n\nResearch your competitors extensively and generate an **interactive HTML battlecard** you can use in deals. The output is a self-contained artifact with clickable competitor tabs and an overall comparison matrix.\n\n## How It Works\n\n```\n┌─────────────────────────────────────────────────────────────────┐\n│                  COMPETITIVE INTELLIGENCE                        │\n├─────────────────────────────────────────────────────────────────┤\n│  ALWAYS (works standalone via web search)                        │\n│  ✓ Competitor product deep-dive: features, pricing, positioning │\n│  ✓ Recent releases: what they've shipped in last 90 days        │\n│  ✓ Your company releases: what you've shipped to counter        │\n│  ✓ Differentiation matrix: where you win vs. where they win     │\n│  ✓ Sales talk tracks: how to position against each competitor   │\n│  ✓ Landmine questions: expose their weaknesses naturally        │\n├─────────────────────────────────────────────────────────────────┤\n│  OUTPUT: Interactive HTML Battlecard                             │\n│  ✓ Comparison matrix overview                                    │\n│  ✓ Clickable tabs for each competitor                           │\n│  ✓ Dark theme, professional styling                             │\n│  ✓ Self-contained HTML file — share or host anywhere            │\n├─────────────────────────────────────────────────────────────────┤\n│  SUPERCHARGED (when you connect your tools)                      │\n│  + CRM: Win/loss data, competitor mentions in closed deals      │\n│  + Docs: Existing battlecards, competitive playbooks            │\n│  + Chat: Internal intel, field reports from colleagues          │\n│  + Transcripts: Competitor mentions in customer calls           │\n└─────────────────────────────────────────────────────────────────┘\n```\n\n---\n\n## Getting Started\n\nWhen you run this skill, I'll ask for context:\n\n**Required:**\n- What company do you work for? (or I'll detect from your email)\n- Who are your main competitors? (1-5 names)\n\n**Optional:**\n- Which competitor do you want to focus on first?\n- Any specific deals where you're competing against them?\n- Pain points you've heard from customers about competitors?\n\nIf I already have your seller context from a previous session, I'll confirm and skip the questions.\n\n---\n\n## Connectors (Optional)\n\n| Connector | What It Adds |\n|-----------|--------------|\n| **CRM** | Win/loss history against each competitor, deal-level competitor tracking |\n| **Docs** | Existing battlecards, product comparison docs, competitive playbooks |\n| **Chat** | Internal chat intel (e.g. Slack) — what your team is hearing from the field |\n| **Transcripts** | Competitor mentions in customer calls, objections raised |\n\n> **No connectors?** Web research works great. I'll pull everything from public sources — product pages, pricing, blogs, release notes, reviews, job postings.\n\n---\n\n## Output: Interactive HTML Battlecard\n\nThe skill generates a **self-contained HTML file** with:\n\n### 1. Comparison Matrix (Landing View)\nOverview comparing you vs. all competitors at a glance:\n- Feature comparison grid\n- Pricing comparison\n- Market positioning\n- Win rate indicators (if CRM connected)\n\n### 2. Competitor Tabs (Click to Expand)\nEach competitor gets a clickable card that expands to show:\n- Company profile (size, funding, target market)\n- What they sell and how they position\n- Recent releases (last 90 days)\n- Where they win vs. where you win\n- Pricing intelligence\n- Talk tracks for different scenarios\n- Objection handling\n- Landmine questions\n\n### 3. Your Company Card\n- Your releases (last 90 days)\n- Your key differentiators\n- Proof points and customer quotes\n\n---\n\n## HTML Structure\n\n```html\n<!DOCTYPE html>\n<html>\n<head>\n    <title>Battlecard: [Your Company] vs Competitors</title>\n    <style>\n        /* Dark theme, professional styling */\n        /* Tabbed navigation */\n        /* Expandable cards */\n        /* Responsive design */\n    </style>\n</head>\n<body>\n    <!-- Header with your company + date -->\n    <header>\n        <h1>[Your Company] Competitive Battlecard</h1>\n        <p>Generated: [Date] | Competitors: [List]</p>\n    </header>\n\n    <!-- Tab Navigation -->\n    <nav class=\"tabs\">\n        <button class=\"tab active\" data-tab=\"matrix\">Comparison Matrix</button>\n        <button class=\"tab\" data-tab=\"competitor-1\">[Competitor 1]</button>\n        <button class=\"tab\" data-tab=\"competitor-2\">[Competitor 2]</button>\n        <button class=\"tab\" data-tab=\"competitor-3\">[Competitor 3]</button>\n    </nav>\n\n    <!-- Comparison Matrix Tab -->\n    <section id=\"matrix\" class=\"tab-content active\">\n        <h2>Head-to-Head Comparison</h2>\n        <table class=\"comparison-matrix\">\n            <!-- Feature rows with you vs each competitor -->\n        </table>\n\n        <h2>Quick Win/Loss Guide</h2>\n        <div class=\"win-loss-grid\">\n            <!-- Per-competitor: when you win, when you lose -->\n        </div>\n    </section>\n\n    <!-- Individual Competitor Tabs -->\n    <section id=\"competitor-1\" class=\"tab-content\">\n        <div class=\"battlecard\">\n            <div class=\"profile\"><!-- Company info --></div>\n            <div class=\"differentiation\"><!-- Where they win / you win --></div>\n            <div class=\"talk-tracks\"><!-- Scenario-based positioning --></div>\n            <div class=\"objections\"><!-- Common objections + responses --></div>\n            <div class=\"landmines\"><!-- Questions to ask --></div>\n        </div>\n    </section>\n\n    <script>\n        // Tab switching logic\n        // Expand/collapse sections\n    </script>\n</body>\n</html>\n```\n\n---\n\n## Visual Design\n\n### Color System\n```css\n:root {\n    /* Dark theme base */\n    --bg-primary: #0a0d14;\n    --bg-elevated: #0f131c;\n    --bg-surface: #161b28;\n    --bg-hover: #1e2536;\n\n    /* Text */\n    --text-primary: #ffffff;\n    --text-secondary: rgba(255, 255, 255, 0.7);\n    --text-muted: rgba(255, 255, 255, 0.5);\n\n    /* Accent (your brand or neutral) */\n    --accent: #3b82f6;\n    --accent-hover: #2563eb;\n\n    /* Status indicators */\n    --you-win: #10b981;\n    --they-win: #ef4444;\n    --tie: #f59e0b;\n}\n```\n\n### Card Design\n- Rounded corners (12px)\n- Subtle borders (1px, low opacity)\n- Hover states with slight elevation\n- Smooth transitions (200ms)\n\n### Comparison Matrix\n- Sticky header row\n- Color-coded winner indicators (green = you, red = them, yellow = tie)\n- Expandable rows for detail\n\n---\n\n## Execution Flow\n\n### Phase 1: Gather Seller Context\n\n```\nIf first time:\n1. Ask: \"What company do you work for?\"\n2. Ask: \"What do you sell? (product/service in one line)\"\n3. Ask: \"Who are your main competitors? (up to 5)\"\n4. Store context for future sessions\n\nIf returning user:\n1. Confirm: \"Still at [Company] selling [Product]?\"\n2. Ask: \"Same competitors, or any new ones to add?\"\n```\n\n### Phase 2: Research Your Company (Always)\n\n```\nWeb searches:\n1. \"[Your company] product\" — current offerings\n2. \"[Your company] pricing\" — pricing model\n3. \"[Your company] news\" — recent announcements (90 days)\n4. \"[Your company] product updates OR changelog OR releases\" — what you've shipped\n5. \"[Your company] vs [competitor]\" — existing comparisons\n```\n\n### Phase 3: Research Each Competitor (Always)\n\n```\nFor each competitor, run:\n1. \"[Competitor] product features\" — what they offer\n2. \"[Competitor] pricing\" — how they charge\n3. \"[Competitor] news\" — recent announcements\n4. \"[Competitor] product updates OR changelog OR releases\" — what they've shipped\n5. \"[Competitor] reviews G2 OR Capterra OR TrustRadius\" — customer sentiment\n6. \"[Competitor] vs [alternatives]\" — how they position\n7. \"[Competitor] customers\" — who uses them\n8. \"[Competitor] careers\" — hiring signals (growth areas)\n```\n\n### Phase 4: Pull Connected Sources (If Available)\n\n```\nIf CRM connected:\n1. Query closed-won deals with competitor field = [Competitor]\n2. Query closed-lost deals with competitor field = [Competitor]\n3. Extract win/loss patterns\n\nIf docs connected:\n1. Search for \"battlecard [competitor]\"\n2. Search for \"competitive [competitor]\"\n3. Pull existing positioning docs\n\nIf chat connected:\n1. Search for \"[Competitor]\" mentions (last 90 days)\n2. Extract field intel and colleague insights\n\nIf transcripts connected:\n1. Search calls for \"[Competitor]\" mentions\n2. Extract objections and customer quotes\n```\n\n### Phase 5: Build HTML Artifact\n\n```\n1. Structure data for each competitor\n2. Build comparison matrix\n3. Generate individual battlecards\n4. Create talk tracks for each scenario\n5. Compile landmine questions\n6. Render as self-contained HTML\n7. Save as [YourCompany]-battlecard-[date].html\n```\n\n---\n\n## Data Structure Per Competitor\n\n```yaml\ncompetitor:\n  name: \"[Name]\"\n  website: \"[URL]\"\n  profile:\n    founded: \"[Year]\"\n    funding: \"[Stage + amount]\"\n    employees: \"[Count]\"\n    target_market: \"[Who they sell to]\"\n    pricing_model: \"[Per seat / usage / etc.]\"\n    market_position: \"[Leader / Challenger / Niche]\"\n\n  what_they_sell: \"[Product summary]\"\n  their_positioning: \"[How they describe themselves]\"\n\n  recent_releases:\n    - date: \"[Date]\"\n      release: \"[Feature/Product]\"\n      impact: \"[Why it matters]\"\n\n  where_they_win:\n    - area: \"[Area]\"\n      advantage: \"[Their strength]\"\n      how_to_handle: \"[Your counter]\"\n\n  where_you_win:\n    - area: \"[Area]\"\n      advantage: \"[Your strength]\"\n      proof_point: \"[Evidence]\"\n\n  pricing:\n    model: \"[How they charge]\"\n    entry_price: \"[Starting price]\"\n    enterprise: \"[Enterprise pricing]\"\n    hidden_costs: \"[Implementation, etc.]\"\n    talk_track: \"[How to discuss pricing]\"\n\n  talk_tracks:\n    early_mention: \"[Strategy if they come up early]\"\n    displacement: \"[Strategy if customer uses them]\"\n    late_addition: \"[Strategy if added late to eval]\"\n\n  objections:\n    - objection: \"[What customer says]\"\n      response: \"[How to handle]\"\n\n  landmines:\n    - \"[Question that exposes their weakness]\"\n\n  win_loss: # If CRM connected\n    win_rate: \"[X]%\"\n    common_win_factors: \"[What predicts wins]\"\n    common_loss_factors: \"[What predicts losses]\"\n```\n\n---\n\n## Delivery\n\n```markdown\n## ✓ Battlecard Created\n\n[View your battlecard](file:///path/to/[YourCompany]-battlecard-[date].html)\n\n---\n\n**Summary**\n- **Your Company**: [Name]\n- **Competitors Analyzed**: [List]\n- **Data Sources**: Web research [+ CRM] [+ Docs] [+ Transcripts]\n\n---\n\n**How to Use**\n- **Before a call**: Open the relevant competitor tab, review talk tracks\n- **During a call**: Reference landmine questions\n- **After win/loss**: Update with new intel\n\n---\n\n**Sharing Options**\n- **Local file**: Open in any browser\n- **Host it**: Upload to Netlify, Vercel, or internal wiki\n- **Share directly**: Send the HTML file to teammates\n\n---\n\n**Keep it Fresh**\nRun this skill again to refresh with latest intel. Recommended: monthly or before major deals.\n```\n\n---\n\n## Refresh Cadence\n\nCompetitive intel gets stale. Recommended refresh:\n\n| Trigger | Action |\n|---------|--------|\n| **Monthly** | Quick refresh — new releases, news, pricing changes |\n| **Before major deal** | Deep refresh for specific competitor in that deal |\n| **After win/loss** | Update patterns with new data |\n| **Competitor announcement** | Immediate update on that competitor |\n\n---\n\n## Tips for Better Intel\n\n1. **Be honest about weaknesses** — Credibility comes from acknowledging where competitors are strong\n2. **Focus on outcomes, not features** — \"They have X feature\" matters less than \"customers achieve Y result\"\n3. **Update from the field** — Best intel comes from actual customer conversations, not just websites\n4. **Plant landmines, don't badmouth** — Ask questions that expose weaknesses; never trash-talk\n5. **Track releases religiously** — What they ship tells you their strategy and your opportunity\n\n---\n\n## Related Skills\n\n- **account-research** — Research a specific prospect before reaching out\n- **call-prep** — Prep for a call where you know competitor is involved\n- **create-an-asset** — Build a custom comparison page for a specific deal",
  "applicable_domains": [
    "sales",
    "crm"
  ],
  "invocation": [
    "/competitive-intelligence"
  ],
  "tags": [
    "sales",
    "anthropics",
    "knowledge-work"
  ],
  "authored_by": "anthropics",
  "source_url": "https://github.com/anthropics/knowledge-work-plugins/blob/main/sales/skills/competitive-intelligence/SKILL.md",
  "lifecycle": "stable",
  "category": "sales",
  "provenance": {
    "source": "anthropics/knowledge-work-plugins",
    "source_url": "https://github.com/anthropics/knowledge-work-plugins/blob/main/sales/skills/competitive-intelligence/SKILL.md",
    "author": "Anthropic",
    "license": "Apache-2.0",
    "notes": "Imported by scripts/import-anthropic-skills.py."
  }
}